Strategic Marketing Solutions

The following free ebook contains 63 strategic marketing solutions. The author is Dan S. Kennedy, a well-known marketing strategist.

The principles outlined in his ebook are acompanied by real-life examples which refer to brick and mortar businesses. But I am sure you will clearly see that these 63 principles are also some of the best internet marketing strategies, which can be easily applied to website marketing.



For instance, in this ebook you'll find an interview with a casino owner, who usually sits at a table in his own casino, and people come and greet him. The idea is to create a personal relation with your customers.

But how can you do that on the Internet? After all, it is such an impersonal environment, right? Well, first of all, if you have a website, you can add your personal touch. Add your photo, tell your site visitors something about you. Like this, they will have the impression they know you.

If you run an e-zine, make it warm and personal. Talk to your customers as you'd talk to your friends. Let them see that you care about them, not that you are just another one who is after their money.

Another principle you will find is the need of getting specialized. In terms of Internet marketing, this translates as "niche marketing". It's not easy at all (and many times, not productive) to offer lots of products to lots of different customers. In the beginning, just focus on a small number of products, targeted for a certain niche. This will eliminate a lot of competition. If you want to sell books on-line, you will compete agains Amazon. If you decide to sell books on Ancient Roman Coins, chances are you become the specialist everyone turns to.

These are just some of my comments on how the strategic marketing solutions outlined in this ebook can be applied to selling your products or services on the Internet. For the rest, I'm sure you'll come up with your own ideas when you read the ebook, so let's proceed!

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